Kara J Smith
Business + Sports + Design
LATEST PROJECTS
Project | 01
A Major Airline | Fall 2019
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This major US airline wanted to reimage how "millennials" perceive its brand. they could delight their passengers without changing the structure of the aircraft. We sought to understand; who are millennials, what they thought about this airline, and what millennials want from their travel experience?
Project | 02
P&G Ventures | Spring 2019
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Worked with P&G to ideate on the next billion-dollar product and brand by conducting customer interviews and rapid prototyping iterations and developing the brand positioning strategy
Project | 03
Big 10 Athletics Program | Spring 2020
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This Big 10 Athletic Program wanted to find ways that they could increase attendance at football and men's basketball games. I conducted 14 interviews with players, students, and staff. At the end of this 10-week engagement, I developed recommendations and insights for the Athletics staff.